Advertising Media Information

Celebrating life in the Adirondacks for more than 50 years

Reach people passionate about the Adirondacks through Adirondack Life magazine and

To Download a PDF Version of our Media Kit, Click Here.

Since 1969

ADIRONDACK LIFE magazine reflects the exceptional beauty of the Adirondack Park and provides readers with valuable information on special places, interesting people, wildlife, fascinating history, distinctive architecture, successful businesses and quality products. In eight issues every year, people learn what to do and where to go through in-depth articles and attractive advertising.

The magazine reaches more than 104,340 avid readers—far more than any other publication in the region—through home subscriptions, waiting rooms and affinity programs. ADIRONDACK LIFE has a strong newsstand presence throughout the Northeast, outperforming other regional titles. attracts more than 100,000 views every year.

Since 1969 the magazine, based in Jay, New York, has earned accolades for stunning photography, elegant design and excellent writing. In 2004, 2008 and 2011 ADIRONDACK LIFE was named Magazine of the Year (and was a Finalist in 2017 and 2019) by the International Regional Magazine Association, a trade group that includes Arizona Highways, Down East, Cottage Life, Texas Highways and similar publications. In 2019 ADIRONDACK LIFE’s July/August 2018 won a Folio award for best Full Issue among regional magazines in the Northeast.

Our focus on the region for more than 50 years has established our brand and made the magazine the go-to source for information about the Adirondack Park, according to our reader surveys. We know the Adirondacks’ every peak to valley, and how to keep our readers engaged. Readers spend an average of two hours looking through an issue of ADIRONDACK LIFE; most subscribers treasure issues for three years or more. The photographs and articles are timeless, adding value to any advertising in our pages or on our website.

ADIRONDACK LIFE is an excellent way to showcase your services and products, your destination or property. We deliver the most targeted and loyal audience of the Adirondacks’ regional media.

“We’ve made several multi-million-dollar real-estate sales as a result of advertising in ADIRONDACK LIFE. We love you guys!”

Merrill L. Thomas, Inc. Real Estate

Lake Placid, NY

“Displaying our architecture and interior design ads in ADIRONDACK LIFE has been an effective tool for branding awareness in the Adirondacks through the years … we hold their readership in high regard and find their content extremely relevant.”

Phinney Design

Saratoga Springs, NY

“ADIRONDACK LIFE has produced our best advertising response for over a decade.” 

Adirondack Westport Chair

Pete Schoonmaker, Gloversville, NY

Why Advertise in Magazines?

• In the age of the Internet, people still read magazines. In fact, magazine readership has increased over the past five years. There are now nearly 300 million magazine subscribers.

• 91% of people owning iPads or other e-readers read magazines. They say print magazines relax them, make them think and give them good ideas.

• Magazines remain the #1 medium for driving purchase intent and action.

• The immersive power of magazines promotes deeper connections and creates relationships that extend to the advertising.

• Readers retain print information far better than radio, television or other media.

• Print ads rank #1 in driving traffic to your website.

Why Advertise in Adirondack Life?

• Reach 104,340 readers who read the magazine, including subscribers and newsstand buyers in all 50 states.

• Readers average 1.9 hours reading articles and advertisements in each issue.

85% of readers say their primary source of information about the region comes from ADIRONDACK LIFE.

• 81% say they have taken action in the past 12 months as a result of articles and 70% have taken action as a result of advertising in the magazine.

• Your ad will be showcased with beautiful photographs and award-winning stories eight times a year.

• Ad production is available at no additional charge.

This affluent, well-educated group is an ideal audience for your business. What better way to reach them than having them see your message while engrossed in their favorite magazine?

Demographics at a Glance


The rate base for the magazine is 40,000.
Pass-along readership, according to Readex Inc., is 104,340.

No other publication covering the region reaches as many people as ADIRONDACK LIFE. We build our subscriber base by direct-mail campaigns and affinity programs with leading nonprofit groups and colleges every year. We are actively pursuing new readers through innovative partnerships.

ADIRONDACK LIFE is purchased in newsstands, bookstores, supermarkets, museums, resorts and retail shops; when people buy the magazine they invest in the content in ways that free periodicals can’t touch.


Based on the most recent outside surveys, readers are typically 50- to 60-year-old married individuals. We know our readers and their interests through independent surveys we commission on a regular basis. No other North Country periodical takes this step to understand who readers are and what they enjoy. This research helps advertisers promote specific products and services while assisting editors in selecting topics, destinations and activities that will resonate with our core group.

ADIRONDACK LIFE readers share each issue with at least two other adults in the household. They save issues an average of 3.1 years. They spend 21.8 days visiting the area each year and 85% live outside the Adirondack Park.


In a recent collaborative survey reaching over 20,000 adults, 71% of respondents indicated that they read ADIRONDACK LIFE to stay in touch with Adirondack issues and 53% say it provides information on new destinations to explore and activities to try. They regard the magazine as a trusted source of information; no other regional publication earns this level of engagement. ADIRONDACK LIFE is a well-known institution in the region, appreciated for its depth of coverage and authoritative voice on subjects of local interest.

ADIRONDACK LIFE readers are well educated.
  • 71% are college graduates
  • 50% have post-graduate education

ADIRONDACK LIFE readers are professionals.
  • 18% are doctors, attorneys, accountants and teachers
  • 11% are executives or managers
  • 9% own businesses

Our readers attain a high level of income and asset accumulation.
  • average annual income is $152,000
  • average value of primary residence is $417,000
  • average net worth is $1.17 million
  • 33% own vacation homes valued at an average of $441,000

In a recent independent survey readers stated they own or plan to buy
  • books and maps about the Adirondacks
  • camping gear
  • Adirondack-style furniture
  • outdoor sportswear
  • garden/yard equipment
  • sports equipment

ADIRONDACK LIFE readers are very active.
  • 59% hike
  • 54% garden
  • 44% swim
  • 43% canoe or kayak
  • 36% bicycle
  • 23% cross-country ski
  • 19% downhill ski

Planning Calendar and Advertising Deadlines


Issue Deadline Available Highlights
1/3/2022 mid-February

Issue with highest response to advertising

Winners of ADIRONDACK LIFE’s annual photography contest; Whitcomb’s in Whallonsburg; exploring Massawepie Mire; Tupper Lake’s Park Street—where to go and what to do; the extraordinary life of Adirondack photographer Nathan Farb; a Newcomb logger’s mysterious death

1/31/2022 Mid-April

Summer planning issue

Peregrine falcons; Lake Kora, a historic Great Camp; paninis at The Caboose, in Inlet; inside Blue Mountain Center; theme parks of the past; BluSeed Studios, in Saranac Lake; watercolors by James Prosek; celebrating Adirondack women; new trails to hike

Guide to the
Great Outdoors
3/14/2022 mid-May

SPECIAL ISSUE: Great Outdoors Guide, on sale all summer!

Take the ADIRONDACK LIFE Challenge; paddling the Northern Forest Canoe Trail; Saranac 6ers; barefoot hiking; fly-tying with an expert; camping the Lake George islands; Inlet’s TOBIE trail; mountain-bike route the Over Easy; where to explore off the beaten track and more!

4/25/2022 mid-June

Issue with the highest newsstand sales

A delicious guide to soft serve; the Caroga Arts Festival; glamping at Huttopia!; the legacy of Charley Wood; Okara Lakes; exploring Newcomb; Fort Ti’s Pavilion; Strong Rope Taproom in Blue Mountain Lake; famous Adirondack paintings; hiking, biking and more!

6/13/2022 mid-August

Fall planning

Stunning fall photographs; an Adirondack ghost tour; a guide to Adirondack campgrounds; what’s new at Frontier Town; in search of Sasquatch; Hope Valley Farm; an unlikely Adirondack celebrity; and more!

At Home in
the Adirondacks
7/25/2022 mid-September

Newsstand copies on sale through the end of the year

Special Issue: AT HOME IN THE ADIRONDACKS: Celebrating ADIRONDACKANA! Homes, decor, art and everything in between!

8/29/2022 early-November

Holiday Gift Guide

Adirondack holiday traditions: celebrations, parades, concerts and tree farms; a North Pole time capsule; Adirondackers making a difference; Wounded Warrior Eddie Ryan; and much more!

10/17/2022 mid-December

Winter Planning Issue

Winter camping; your guide to the Jackrabbit Trail; climbing Roaring Brook Falls; and more!

All issues include Dining & Lodging, Real Estate, Water Sports and Classified special advertising sections. Other special sections are frequently added. Ask us about updates relevant to your business. Advertising material is due one week after the space deadline.


Advertising Rates

Contact your sales representitive regarding other special rates and discounts: or call 518-946-2191

General Advertising

Four Color 1x 3x 6x 8x
Full 3,100 2,860 2,640 2,600
2/3 2,475 2,290 2,115 2,090
1/2 2,315 2,140 1,965 1,955
1/3 1,475 1,325 1,215 1,200
1/6 925 850 790 785
1/12 505 430 405 400
Black & White 1x 3x 6x 8x
Full 2,295 2,080 1,920 1,875
2/3 1,765 1,630 1,500 1,460
1/2 1,425 1,260 1,175 1,155
1/3 915 840 805 790
1/6 500 440 415 405
1/12 370 285 260 255
Covers/Premium 1x 3x 6x 8x
Back Outside 3,880 3,700 3,655 3,625
Front Inside 3,755 3,545 3,500 3,465
Back Inside 3,295 3,050 2,815 2,790
Page 1 or 2 3,560 3,285 3,225 3,170
Spread 5,825 5,410 5,150 5,100

Classified Advertising

Four Color 1x 3x 6x 8x
Display (per col. inch) 200 180 160 150
Text (per word) 2.90 2.80 2.65 2.60

Guaranteed Position: Add 10% of gross space rate.
Bleed: Add 15% of gross rate. No charge for covers.


Contact your ADIRONDACK LIFE sales representative today: or call 518-946-2191

Dining & Lodging Section

Four Color 1x 3x 6x 8x
Full 3,100 2,860 2,640 2,600
2/3 2,475 2,290 2,115 2,090
1/2 2,315 2,140 1,965 1,955
1/3 1,475 1,325 1,215 1,200
1/6 925 850 790 785
1/12 505 430 405 400
Black & White 1x 3x 6x 8x
Full 2,295 2,080 1,920 1,875
2/3 1,765 1,630 1,500 1,460
1/2 1,425 1,260 1,175 1,155
1/3 915 840 805 790
1/6 500 440 415 405
1/12 370 285 260 255

Dining and Lodging includes free fifty word listing.
Listing only available for $99; 3 consecutive issues, $89.

Real Estate Section

Four Color 1x 3x 6x 8x
Full 3,100 2,860 2,640 2,600
1/2 1,800 1,670 1,540 1,500
1/4 925 860 790 780
1/8 500 470 425 420
Black & White 1x 3x 6x 8x
Full 2,295 2,080 1,920 1,875
1/2 1,300 1,075 975 945
1/4 695 590 550 540
1/8 420 370 340 330

Advertising Sizes and Specifications

Need help creating just the right ad? Let our graphics department produce it for you.
Digital Ad Submissions

Electronic files up to 25 MB may be emailed to For sending files larger than 25 MB via internet contact your sales representitive for our online “dropbox” service information. 

File Format: We accept Adobe Photoshop files, Adobe Illustrator files and Adobe Acrobat PDF files with all fonts embedded (X 1-A Compliant). Please include all EPS files, TIFF files and other graphic files linked to the document. All photographic or tonal images should be in CMYK or grayscale and at least 300 dpi when used at 100% of original file size. All line art or bitmap images should be at least 1,000 dpi when used at 100% of original file size. All ads must have fonts supplied in Mac format; embedded fonts or fonts converted to curves/line art are also acceptable. Ads must be supplied as CMYK or grayscale, not RGB, spot or Pantone colors—including any embedded image files.

Color ads should be accompanied by color guidance, such as an iris or tektronics. If proper color guidance is not submitted, Adirondack Life is not responsible for any color variances.

Ad Creation and Production Charges

ADIRONDACK LIFE does not charge for standard ad design or production services. Advertisers will be provided an e-mail proof of their ad for approval. Custom artwork (image manipulation, special effects, multiple ad variations or changes) will be billed at the rate of $50/hour. Advertisers must provide images, photos or drawings, logos and ad copy to be used in ads.

Additional custom services
(Billed in 15-minute increments.)

Color printed proof of ad
(Plus shipping if applicable.)

All submitted materials will be returned upon request only.

You can email your ad and accompanying files to: