Adirondack Life Magazine
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Editorial
Adirondack Life is a regional magazine covering the Adirondack Park in northern New York State. The magazine describes the people, places and activities of the region. The magazine has departments on history, regional events, people, recreation, sports, books, the home and garden. Feature stories cover the general-interest subjects in the region.
Published since 1969, ADIRONDACK LIFE has earned numerous national awards for the quality of its photography, design and the depth of its editorial coverage of life in the largest wilderness area in the eastern U.S. The magazine is written for residents who embrace the park's natural assets, as well as for visitors who consider the Adirondacks to be their cherished refuge. Articles cover outdoor recreation, history, the arts, home design, gardening and environmental issues. Published eight times a year.
Circulation
The rate base for the magazine is 50,000 and 60,000 for the Annual Guide to the Adirondacks and the Collectors Issue. Pass-along readership, according to Readex Inc., is 139,568 for the magazine and 147,942 for the Annual Guide and Collectors Issue. Eighty-eight percent of the readership lives outside the Adirondacks. Copies are sold on newsstands throughout the United States. Single copy price is $4.95 for regular issues and $5.95 for the Annual Guide and the Collectors Issue. Subscriptions are $24.95.
Audience
Based on the most recent reader survey readers are typically 57-year-old married individuals with an average household income of $143,000.
Adirondack Life readers tend to be well educated.
- 70% are college graduates
- 31% hold post-graduate degrees
Adirondack Life readers
- 23% are professionals
- 13% are executives or managers
- 10% own businesses
- 7% hold technical positions
This provides a high level of income and asset accumulation.
- average annual income is $143,000
- average value of primary residence is $350,000
- average net worth is $917,000
- 36% own vacation homes valued an average of $352,000
27% of subscribers own a home in the Park, and 13% indicated they are looking to purchase property in the Adirondacks.
When asked in this recent survey they indicated they own or plan to buy
- books about the Adirondacks
- camping gear
- Adirondackstyle furniture
- outdoor sportswear
- garden/yard equipment
- sports equipment
Adirondack Life readers are also active. They engage in the following activities regularly
- 51% hike
- 25% crosscountry ski
- 21% alpine ski
- 46% canoe
- 33% bicycle
- 52% garden
Adirondack Life readers spend 1.8 hours reading each issue and save issues an average 3.1 years. They average 16.9 days visiting the area each year and 87% live outside the Adirondack Park.
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Contact your sales representative today!
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Northern Adirondacks / National
Jo'el Kramer
Advertising Sales Director
PO Box 410
Jay, NY 12941
518-946-2191 ext 101
518-946-7461 fax
jkramer@adirondacklife
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Southern Adirondacks / Albany-Saratoga
Liz Tait
PO Box 805
Clifton Park, NY 12065
518-383-0967
518-373-2752 fax
ltait@adirondacklife
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Magazine Demographics 
